The demographics of who's on what social network are shifting ? older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.
Here are the keys taken from the Business Intelligence report of Business Insider:
1. Facebook still skews significantly female.
2. Facebook remains the top social network for U.S. teens.
3. That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users.
4. LinkedIn is actually more popular than Twitter among U.S. adults.
5. Twitter has begun to lean worryingly toward male users. It's because of the more number of men users.
6. YouTube reaches more adults aged 18 to 34 than any single cable TV network.
7. Snapchat is the youngest social network of all.
