Predictive analytics expert Ingo Mierswa, who also happens to be CEO and founder of RapidMiner, recently blogged about the relationship between big data and smart data. The true power of big data, he explains, lies in creatively using advanced analytics to transform that 'big' data into 'smart' data and actionable business intelligence.
Why Is Big Data Such a Big Deal?
It's actually the variety of big data -- whether it's structured and/or unstructured -- that adds another layer of complication on top of the usual storage and retrieval challenges. One of the key challenges, Mierswa suggests, is organization. "Big data is fundamentally hard to organize." He points out that when you move beyond analyzing just structured data, you may, for example, "need text analytics to transform unstructured information like text, images, or videos into structured data."
Big Data Alone Has No Value
What? Did you read that correctly? Indeed, Mierswa writes, "Big data alone has no value! To extract value from it, you have to employ advanced analytics. You can only unlock the true power of big data when you learn how to transform it into smart data, data that helps you understand why the world works as we know it."
What Can Big Data Do for You?
Ultimately, that's the million-dollar question. And, how can your business leverage your customer data to better serve your customers, while increasing sales and profitability?
"Everyone seems to be trying to figure out how best to tap into 'Big Data' to achieve their goals," Mierswa writes. The key, is recognizing that, "the true power of big data lies in creatively using advanced analytics to transform it into smart data."
Large-scale marketing and sales success requires looking for patterns, correlating customer actions and reactions, and testing different strategies to determine what works best. Software for data mining and predictive analytics, like that developed by RapidMiner, can provide the tools marketers need.
Opportunity:
การเปลี่ยนให้ big data เป็น smart dataโดยการวิเคราะห์และสังเคราะห์ เป็นเรื่องที่มีความจำเป็น เพื่อที่จะได้นำข้อมูลเหล่านั้นมาใช้ให้เกิดประโยชน์กับองค์กร
Impact: ธุรกิจทั่วโลก
