Recent data from a report by MIT Sloan Management Review and Deloitte sheds some interesting light on the importance and impact of social business. Nearly 90% of companies see social business as important over a three year horizon. Social business is equally important in B-to-B transactions as in B-to-C transactions. More than half of all employees aged 22-52 say that they prefer to work for a company that has sophisticated social business practices. The three primary drivers of social business are:
moving beyond marketing: generating social business value across the enterprise (infographic)
social business power map
