There's no secret formula to successfully engaging with your audience on social media, but applying 'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.
People use social media to be social, they don't want to be subjected to your online sales pitch. Always make it about building relationships, rather than annoying your audience with irrelevant content and boosting your own image.
20% of Your Brand's Content: Include Persuasive Call-to-Actions
When working on the 20% of content that deals with your brand, also include information that benefits your audience. Include a discount, add a special offer, provide useful statistics, etc. Make sure you integrate a persuasive call-to-action that inspires your audience to learn more about your company so it possibly leads to conversion in the future.
80% of Other 'Interesting Content': Make it Shareable
Dedicating 80% to interesting content that really caters to the interests and needs of your audience means compiling content from influencers with whose ideas and insights you agree. It supports your thinking, the way you do business, or what you believe is going on in your industry. Think about retweets, inspirational quotes, links to news, questions, etc.
Opportunity:
การขยายช่องทางการมีส่วนร่วมกับลูกค้า อย่างมีประสิทธิภาพ ส่งผลกระทบต่อการรับทราบความต้องของลูกค้า เพื่อหาแนวทางและกลยุทธ์ในการตอบสนองความต้องการของลูกค้าได้อย่างมีประสิทธิผล
Impact: องค์กร
