Saltwater Brewery, a Florida, USA, based brewery, has partnered with the ad agency We Believers to create what they say is the first fully edible beer can packaging. Made from byproducts of the brewing process such as wheat and barley, their six-pack holders are fully biodegradable and completely digestible. Rather than ensnaring curious animals if they are thrown into the environment, the company's six-pack rings could serve as a satisfying snack as they are edible by wildlife. If nothing eats them, the rings quickly decompose.
Plastic six-pack rings are the bane of conservationists ? images of sea birds and turtles entangled in them serve as constant reminders that consumer culture and the environment don't get along. Thanks to this innovation, this problem could be solved. Also, moving away from plastic entirely and embracing sustainable solutions is a much better idea than most other alternatives that still utilize plastic.
