Strategic Intelligence Scanning

Ten years ago today, YouTube published its first video. Olly Mann reveals ten lessons we can learn from the site's first decade.

Lesson 1: Ignore the concerns of your employer. - Managing what the employers say on social media

Lesson 2: Exploit your children. - Presenting your children on YouTube may exploit children

Lesson 3: Don't appear as you sound. - It may not as the same as people's expectation

Lesson 4: Sing badly. - It can be viral

Lesson 5: Remix someone else's content. - it will be popular

Lesson 6: All news footage is fair game  

Lesson 7: Build a teen audience by baffling everyone else

Lesson 8: Propose to your girlfriend

Lesson 9: Start a meme (a cultural  item in the  form of

an image,video, phrase, etc., that is spread via the 

Internet and often altered in a creative or humorous way).

Lesson 10: Join in with a meme.

In summary, YouTube has effectively reposition itself as a place to discover professional content and also to make someone become famous overnight.