Trendwatching.com is a consumer trend watching service that publishes both free and for fee consumer trend reports. Thei December 2014 - January 2015 Trend Bulletin features a free report "10 Asian Trends for 2015". Following are the summary of the 10 trends they reported.
- Better Together - Individual consumers will aggregate their actions to spur change across Asia. Smart brands, governments and institutions facilitating and empowering crowd action that has power to effect concrete change.
- Bare Essentials - Functional makeovers of everyday items for the Base of the Pyramid (BOP). The rise of unconventional solutions, derived from creativity and innovation, that cleverly embed essential functionality into affordable everyday items.
- Localized Languages - Brands will be expected to break all language barriers. This follows the 2014 trend of LOCALIZASIAN. Rising numbers will demand the same services in the global English-speaking market to be available in their own local languages.
- Made (CLASSY) in China - Chinese brands are becoming more upscale as Chinese consumers change their taste.
- Authenticity Audits - Asian consumers will demand that cultural authenticity is guaranteed. New, innovative tools and services will emerge that allow consumers to know for sure that what they're getting is authentic tradition.
- Digital Discipline - Asian consumers are addicted to digital and seeking treatment. Rising numbers of consumers will seek out services and tools to help them step away from their devices (at least temporarily).
- Perfect Payments - Tech-fueled cashless payments go mainstream in 2015. The number of payment innovations will increase.
- Taboo Busters - Asian consumers are creating and living by their own value systems. Consumers will expect brands to reflect that new reality and to push them and others to push social norms.
- Here/Now - There are no limits to 'on-demand'. Here and Now type services will localize and diversify with more local options encompassing more kinds of consumer desires in more markets.
- Brand Stands - Smart brands will call out the absurd claims, campaigns and brand poses that bug Asian consumers. This means the consumers will be less susceptible to exaggerations and plain untruths in product advertising.
