On May 27th, 2015, Mary Meeker of Kleiner Perkins Caufield & Byers released her annual Internet Trends Report. This is a 196 slide report and contains a lot of information. However, here are some key trend points:
- 2.8 Billion people, or 39% of the world's population, is now on the Internet
- The top internet companies are platforms
- Government, Healthcare and Education are huge opportunities
- The internet user growth has been 8% while smarphones have grown 23%, both rates of growth are slowing
- The average American adult spends 5.6 hours a day on the Internet
- Mobile gets way less as spend than it should compared to its usage
- Video viewing is growing fast
- Enterprise software is expanding its capabilities not just adding efficiency
- Messaging apps are the key mobile app
- Network effects make established messaging apps hard to beat for new entrants
- Asia leads the trends in messaging apps
- User generated content creation is exploding
- Teenagers have been shifting from text to visual social media
- The Internet allows people to get almost anything in under an hour in many metropolitan areas
- Consumer drones are selling well
- Millenials make up 44% of on-demand workers
- Online marketplaces and on-demand services are popular part-time jobs
- Tech companies are both problems and solutions for regulators
- China leads in various applications of the Internet
- Xiaomi is now China's #1 smartphone maker
- India is a middle business target
- The level of Internet company investment is no where near it was in the 2000 bubble
