The Fletcher School at Tufts University has created The Digital Evolution Index (DEI). It was created in collaboration with MasterCard Worldwide and DataCash. The DEI analyzes the key underlying drivers and barriers that govern a country's evolution into a digital economy: Demand, Supply, Institutional Environment, and Innovation. A longitudinal analysis of these four drivers during the years 2008 to 2013 was completed. This enabled them to make sense of the evolving global digital landscape, reveal patterns and provide insights into both current consumers and those on the rise.
One of the key observations made was about digital evolution. Of the rapidly advancing countries, Thailand ranked 3rd. This is just behind #1 China and #2 Malaysia. These are called 'break out' countries in the study. This means these countries have the potential to develop strong digital economies based on their five year trajectory up to 2013. These countries have displayed a consistently impressive upward trajectory in improving their state of readiness and are well poised to break into the group of countries with the highest level of readiness.
